Build Your Baby’s Immune System With Similac’s Infant Formula

Similac is a no-brainer when it comes to choosing a trustworthy formula for your infant. This No. 1 Pediatrician Recommended Infant Formula is made with 2′-FL HMO, which plays a vital role in building your baby’s immune system for growing infants. 

And luckily, Similac will be at the 2018 LA Baby Show on November 3 and 4 at Magic Box.

Tickets to the LA Baby Show are $30 per family; $20 per individual. Children are free.


We spoke with a Similac team member about what to expect at this year’s Baby Show!

In 50 words or less, what should expectant and new parents know about your brand?

Similac is the No. 1 infant formula fed in hospitals in the United States. It is chosen by pediatricians and moms alike. Similac has been helping moms nourish their babies and support parents for over 90 years. Similac has been named #1 Pediatrician Recommended Infant Formula for Immune Support.

What’s new (in the past year) products?

Breast milk is the gold standard of nutrition for infants, but if you can’t or choose not to breastfeed, Similac with 2′-FL HMO can help support your baby’s immune system from the start.

Human milk oligosaccharides, otherwise known as HMOs, are a very special type of prebiotic found in mothers’ breast milk. In fact, they are the third largest component of breast milk after carbohydrates (lactose) and fat. However, until very recently it was not widely understood exactly how these prebiotics are beneficial to babies and why it’s important for them to be in a baby’s diet.

Now, thanks to breakthrough research, we have learned that a specific HMO, 2’-FL HMO, may provide numerous health benefits for growing babies and even plays a role in supporting the development of a strong immune system. Being able to include this important ingredient in the formula is one of the biggest advances in infant nutrition of the last decade.

Similac is the first formula to come on the US market with 2′-FL HMO. Adding 2′-FL HMO to our formula brings your baby’s nutrition closer to breast milk than ever before.

The Similac team is always looking for new ways to support parents. Similac’ s latest innovation is Similac Pro-Total Comfort, our most gentle formula with 2’-FL Human Milk Oligosaccharide (HMO).  Similac Pro-Total Comfort has partially hydrolyzed protein for easy digestion for most delicate tummies. Parents reported reduction in gassiness, fussiness and crying after one day of feeding Similac Pro-Total Comfort (After switching to Similac Pro-Total Comfort in a feeding study).

What is your most popular product right now?

Similac formulas with 2’-FL HMO’s, Similac Pro-Advance, Similac Pro-Sensitive, and Similac Pro-Total Comfort, our biggest breakthrough in innovation for immune support.  Similac has been named #1 Pediatrician recommended infant formula for immune support.

Why should Baby Show attendees stop by your booth at the LA Baby Show in 2018?

Attendees should stop by the booth and learn about the benefits of 2’-FL HMO and our portfolio of products as well as get samples of our latest product.  They will be able to sign up for our loyalty program, Similac Strong Moms, which provides moms and moms-to-be rewards even before their baby arrives including a free Shutterfly photo book and up to $400 in customized benefits, free gifts and exclusive savings. Additionally, by signing up for Similac Strong Moms, moms will be entered into a sweepstakes to win $150 Target gift card.

Are you offering any special contests, discounts, activations at your booth at the LA Baby Show in 2018? If so, please explain in as much detail as possible!

Moms who sign up into Similac Strong Mom program will be entered into a sweepstakes to win $150 Target Gift Card. It is easy to sign up and receive benefits along with tips, coupons, and much more info to guide parents through the entire pregnancy and baby’s first year.

Additionally, we will be offering coupons and samples of our latest infant formula and toddler products.

To learn more, visit