giggle Offers Expectant Parents Everything They Need For Baby

giggle Offers Expectant Parents Everything They Need For Baby

Prepping for a new baby is hard work and there just isn’t enough time in the day to research every baby product and piece of furniture out there. giggle understands that which is why they offer baby products made from the highest quality that are safety tested, design driven and incorporate the highest technology. giggle not only offers the latest baby items such as car seats, strollers, toys, apparel (and so much more), but they also have a full baby registry and mobile registry app.

giggle will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, the surrounding counties, and beyond!

Tickets to the LA Baby Show are $30 per family, and $20 per individual.


We spoke with a member of the giggle team, to learn more about the brand and what new parents can expect at the LA Baby Show.

For someone unfamiliar with giggle, how would you describe the company’s mission and core offerings?

“We do the homework so you can giggle” is our cornerstone in the market. Welcoming a new baby into your life is one of the most exciting, life changing events for a family, and our strength, our foundation is built not just on the “what”, but also on the “how-to.” Our goal is to make sure expectant families have everything they need to welcome their new baby – which is why we make sure to cover a complete, “best of” range of nursery essentials, gear, toys, apparel, gifting and all the basics for babies and kids.

Tell us about the company’s background. When did it start and how has it evolved since then?

Born in San Francisco, CA, in 2003, our mission is to help expectant families navigate the journey to parenthood by offering a thoughtful selection of only the best products in the market for their lifestyle. What’s remained constant over the past 14 years is that new parents are faced with an overwhelming range of products, and they don’t necessarily know what to look for in a product, or why or when they need it, which is why we’re steadfast in our commitment to “doing the homework.” giggle’s evolution has been driven by technology — technology lends itself to an abundance of higher-quality, safer and design-driven products; and, the expansion of social channels has helped us make sure that the voice of the customer is always at the center of everything we do.

What are the most popular and newest products from giggle?

Spring 2017 has been all about new innovations – we’re loving our NurseryWorks Hayden Glider/Recliner, which is the first glider with a USB charging port (so busy parents who need to recharge can bring their mobile devices along!) We’ve also exclusively launched Nuna’s new “Suited” gear collection (including parent-favorites Mixx2 Stroller, Pipa Infant Car Seat, Sena Playard and Leaf Bouncer) and BabyZen’s Yoyo Stroller in a new Peppermint colorway (which is also on-trend with Pantone’s color of the year!). And, we’re super-excited about new tools for easier, everyday parenting, like FridaBaby’s Big Bundle of Joy (a to-go pack filled with your baby’s basic health essentials), Olababy’s Trimmo Electric Nail Trimmer (a high-tech trimmer that gently files nails without all the scary snipping) and The Pop Pacifier (Dropped pacifier? The Pop automatically pops back into its bubble.)

What sets giggle apart in the baby marketplace?

giggle is the specialty retailer that offers expectant families, parents with children, and gift givers a “curated choice” that truly puts the customer at the center of their own experience. From our best-in-class product assortment (including our very own giggle Better Basics organic layette!) that’s selected based on our seven customer-driven “giggle criteria”; to our Best Baby Registry with complimentary experts and a robust tools; to giggle’s Mobile Registry App, giggle’s more than a retailer — we’re a new parenting resource.

What can parents expect from giggle at the LA Baby Show?

We’re really excited to partner with New York Family this year at their terrific LA Baby Show. Our team of giggle Experts will be on-hand to introduce giggle to all of the great families, answering questions about giggle, our Best Baby Registry, and our products. Families and visitors should stop-on-by to say “hi” — we may just have some super prize giveaways, too!

To learn more about giggle, check out