Proper nutrition is important for every member of the family, especially newborns. The first 1,000 days of a baby’s life are absolutely vital to their development. That’s why what your little one eats is critical. Enter Happy Family. This mom-founded brand, a leading purveyor of baby food, offers a broad range of nutritious, organic meals and snacks for every stage of a baby’s development. Along with a cookbook that has easy-to-follow recipes with age-appropriate nutrients and meals for expectant mommies, parents can rest assured that their baby’s lifetime of wellness is off to a great start!
Happy Family will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, the surrounding counties, and beyond!
Tickets to the LA Baby Show are $30 per family, and $20 per individual.
We spoke with Anne Laraway, Senior Vice President of Business Development & Innovation to learn more about the brand and what new parents can expect at the LA Baby Show.
For someone unfamiliar with Happy Family, how would you describe the company’s mission and core offerings?
Launched on Mother’s Day 2006, Happy Family is one of the largest and fastest growing baby food brands to offer a comprehensive line of nutritious foods for babies, toddlers, kids, and their mothers in the U.S. Beginning with a baby’s first 1,000 days, Happy Family provides an enlightened assortment of organic meals and snacks to help support a lifetime of wellness. Constantly innovating, Happy Family strives to offer families the right nutrition for every stage of development.
Tell us about the company’s background. When did Happy Family start and how has it evolved since then?
From five SKUs in five New York City stores in 2006 to over 200 SKUs in international distribution, Happy Family continues to earn its place as one of the fastest growing baby food companies in the U.S. baby food aisle.
Shazi Visram, the founder and CEO, has been lauded by President Obama as an outstanding businesswoman, a rock star of the new economy, and a leader who has played an instrumental role in improving children’s nutrition and happiness around the world. A daughter of Tanzanian and Pakistani immigrants who risked their lives in order to create a better world for her and her brother, Visram made it her mission to create a progressive business that could positively impact the health of children and give back to those in need, all while supporting sustainable agriculture. She also founded the Happy Family Foundation and built the first Happy Family Children’s Village in Tanzania for orphaned and abandoned children.
Happy Family is continuously evolving in order to provide the best products and resources to children and families.
What are the most popular and newest products from Happy Family?
In March 2016, Happy Family became the first national brand to offer fully transparent baby food pouches with premium, organic ingredients you can see. With Happy Baby Clearly Crafted™, Happy Family was the first national organic brand to list its recipes directly on the pouch. The packaging directs consumers to HappyFarms.com to trace its fruits, vegetables, and grains back to the farms that Happy Family works with to supply its ingredients.
This past September, Happy Family unveiled its first-ever cookbook, the “Happy Family Organic Superfoods Cookbook for Baby & Toddler.” With more than 70 easy-to-prepare recipes made with all-natural ingredients, the cookbook offers a fresh, nutritious, and accessible approach—and Shazi’s enlightened nutrition philosophy—to feeding children when they are ready for solids, as early as four months.
Next month Happy Family is expected to launch four new veggie-forward flavor offerings, an expansion from the wildly successful line of 12 SKUs that launched in 2016.
What sets Happy Family apart in the baby food marketplace?
Happy Family is an authentic, mom-founded, and parent-operated company that puts babies before business. The company is driven by their mission to change the trajectory of children’s health through nutrition. Happy Family believes that a healthy start is the foundation to a lifetime of happiness.
What can parents expect from Happy Family at the LA Baby Show?
Happy Family will be hosting a table staffed with Happy Mamas distributing samples, coupons, information about our latest launches, and allowing people to sign-up for our newsletter.
To learn more about Happy Family, check out happyfamilybrands.com.