Luv Bug Makes Accessories That Protect Your Little Luv Bug & The Environment

Luv Bug Makes Accessories

Naturally, expectant parents focus on getting all of the essentials, such as a car seat, stroller, and crib for their newborn first. With those big-ticket items taken care of, it is time to accessorize! That’s where Luv Bug comes in, and no one does it better! The environmentally conscious brand creates fashionable, high-quality, multifunctional accessories designed to make your life a little easier. With offerings such as waterproof crib sheets, a waterproof 2-in-1 car seat canopy, bibs, blankets, and bedding, Luv Bug has everything your little luv bug needs for a more comfortable life.

Luv Bug will be at the 2017 LA Baby Show, on November 4 and 5, at the Magic Box at the REEF, in DTLA, when the nation’s largest show for expectant and new families returns to Los Angeles. A family-friendly mega-event featuring everything to do with maternity, baby, and toddler – from top products to trusted parenting experts – the LA Baby Show will welcome thousands of expectant and new parents from Los Angeles County, and the surrounding counties, and beyond!

Tickets to the LA Baby Show are $30 per family, and $20 per individual.


We spoke with one of the co-founders and owners of Luv Bug, Cindi Roe, to learn more about the brand and what new parents can expect at the LA Baby Show.

For someone unfamiliar with Luv Bug, how would you describe the company’s mission and core offerings?

They say: When your work is your passion, it never feels like work. At Luv Bug we are blessed to work with what we are passionate about everyday: creating baby and child gear & accessories that embrace the joy, love, and free spirit of children. Family and community are the roots of our company. Having three amazing kids, careers in school and community counseling, and as an elementary school principal, makes those roots a natural part of what we stand for. We value the meaning of community building and sustainability. Several of our products have components of organic textiles, and we use minimal packaging to help preserve our environment for the future generations. Our products are both hand made by professional artisans and manufactured proudly in the United States. We recognize that we are a part of something greater than ourselves and giving back helps strengthen the community in which we are all a part of.

Our products are 100% inspired by children, and we strive to create stylish, high quality, multifunctional baby and child accessories that make parenting easier. Our bold and bright fabrics are the perfect way to capture the vibrant & fun loving spirit of kids, which is the core of what the Luv Bug Company represents. We take pride in customer satisfaction, and listening to the needs of our consumers.

Tell us about the background of Luv Bug. When did Luv Bug start? How has Luv Bug evolved since then?

During the summer of 2013, we were on a family vacation with my parents. In the evening, we began discussing how to improve a nursing cover that I was using with my son Maddox. The next morning, my mom broke out a sewing machine and started creating what I envisioned as the best nursing cover on the market (our Peek a Boo mini). From there, the Luv Bug Company was born! My husband and I always call our children luv bugs, which was a natural fit for our company’s name! Each year, we strive to continue to bring high quality products to our customers by utilizing our knowledge base of raising three children, and working with a number of parent focus groups that drive our product development. We are in the business of helping families function with a splash of style!

What are the most popular and newest products from Luv Bug?

Our most recent products are our waterproof crib sheets and waterproof 2-in-1 car seat canopy. Our car seat canopy is a testament of the feedback we received from parent focus groups. After consulting with several focus groups on this product, and listening to our customers’ needs and recommendations during the development process, we created an amazing product that will shelter your baby from the weather elements and create privacy when desired. Our canopy turns into a play mat when not used as a canopy, and comes with a great storage pouch too! Parents use it for a grab-n-go bag for toys, art supplies, diapers/wipes, and even soiled diapers. Our waterproof crib sheet is an easy 1-step changing design that eliminates the need for a protective mattress cover. This leaves only the top sheet to change because of its waterproof backing. The ultra-soft organic fabric front side helps babies fall asleep with ease and comfort.

Our UPF 50+ Sun Protection Blanket is a customer favorite. And you can go anywhere with our hooded sunscreen blanket. It is perfect for the pool, a stroll in the park, the beach, or even a baseball game. It protects your child’s delicate skin; the part a stroller canopy doesn’t cover. The Sun Bug Blanket is a UPF 50+, UV protection fabric for the ultimate sunscreen alternative.

What sets Luv Bug apart from other baby and child companies in the marketplace?

Our core mission is to make parenting easier. Parents drive our product development before it goes to market. Our products are created with the idea that function and style are a necessity for today’s parents. Another aspect that separates us from other companies is that several of our products are designed with the idea of reusability, and we use minimal packaging to help preserve our environment.

What can parents expect from Luv Bug at the LA Baby Show?

Parents can expect to find a super enthusiastic husband and wife team that loves hearing stories from new and expecting parents. We will be selling our full product line and are offering a special discount to anyone that makes a purchase during the 2-day event. In addition, we will be holding lots of product raffles too!

To learn more about Luv Bug, check out