Exhibitor Tips

Train Your Team

Make sure your best sales people are in your booth and that they are all well trained. Ensuring a welcoming and inviting experience will drive more engagement. Remember, 90% of our attendees say engaging with exhibitors is their number one reason to attend. Don’t be shy!

Leverage Our Bloggers and Influencers

Our events feature an amazing group of Bloggers and influencers there to cover the show and engage with brands. Be sure to reach out when we supply our blogger list, make plans to speak and share your products with these top influencers.

Showcase Your “SHOW ONLY” Offers to Drive Sales

Want do drive sales? use the show as a platform for special offers. Tell us in advance and we will help promote it to our audience. Be sure to tell your clients and prospects as well. Please email Ria McCormick (rmccormick@alliedim.com) with your show only sales offers. Remember we do not promote giveaways. These must be special buying opportunities for show attendees.

Talk to Us About Product Launches

Have a new product, announcement or other PR event happening? Let us know. We can help make sure to tell our audience. Contact your sales rep or John Hurley (john@thebabyshowseries.com) for more info.

Tell Your Followers to Come See You

Establish ongoing dialogue on social media platforms. If you maintain a list of email subscribers, send out an email blast about your attendance at the show. Provide a sneak peek of what attendees can expect from you. Need help? We will provide you with all you need, digital assets, discount codes and promo copy. Contact Laura Cassella at (laura@thebabyshowseries.com) to learn more about marketing your participation.

Draw a Crowd

Drawings and promotional giveaways that are easily visible are a way to extend your booth’s reach.

Promote Your Participation

Give your clients and prospects discounted access to attend the show. We will provide you with special codes to promote your participation to your audience and give them discounted tickets on your behalf. Remember, clients are walking testimonials for others at the event. Contact Laura Cassella at (laura@thebabyshowseries.com) to learn more about marketing your participation.

Be Visually Engaging

Develop creative, engaging, and visually appealing on-site activations. A creative booth can give you a huge edge. The team at Allied Experiential can help you with your booth design and activities. Please reach out to Ria McCormick (rmccormick@alliedim.com) for more information. Remember at an event your booth is your brand.

Go Beyond the Show

Don’t limit your exposure to those walking by – can you sponsor an event within the show? Are you interested in organizing a “meet up” with your clients and or prospects at the show? Are you seeking to reach specific target groups, Moms, Dads, Stroller Buyers, Breast Feeders? – if so you should explore our sponsorship opportunities. To learn more get in touch with John Hurley (john@thebabyshowseries.com) and learn about ways you can raise your profile at the show.

Charity Partners

Good+ Foundation

GOOD+ Foundation empowers families in marginalized communities with the education and training they need to build a better life. The organization partners with a national network of social service programs to pair goods – such as cribs, car seats, and diapers – with life skills training, employment assistance, financial literacy, and co-parenting classes. By giving fathers and mothers the tools, dignity, and opportunities to engage with their families, GOOD+ is improving outcomes for children. To learn more visit https://goodplusfoundation.org